Igitaramo cyo gutaha abakiriya ba DFLZM i Dubai: Imizi ikomeye mu Burasirazuba bwo Hagati mu rugendo rushya ku Isi

Vuba aha, Moteri ya 2026 Dongfeng Liuzhou(cyangwa seDFLZM）Ibirori byo kwakira abakiriya biteguye gutaha byatangijwe mu mujyi wa Dubai, bifite insanganyamatsiko igira iti “Twese hamwe kugira ngo dukomeze gushyuha”. Ibi birori bishimishije byahuje abashyitsi b’indashyikirwa amagana ni intambwe ikomeye kuri DFLZM mu kongera imiterere yayo ku isoko rishya ry’ibinyabiziga bikoresha ingufu mu Burasirazuba bwo Hagati, ndetse no mu buryo bufatika bwo gushyira mu bikorwa ingamba zayo mpuzamahanga zo “Gutwara nawe 2030” mu karere k’Uburasirazuba bwo Hagati.

 

Muri iki gikorwa, agace k’uburambe bw’umuco ka “Forthing Imprint” kari gafite ibishushanyo gakondo by’Abashinwa bya sukari, gukwirakwiza amakashe yo guha umugisha ibirori n’amabahasha atukura meza. Mu gihe cyo kurya, imurikagurisha ry’imbyino z’abantu batandukanye ryahise ricana umwuka, maze ifunguro ryihariye rihuza ibiryo byo mu Burasirazuba bwo Hagati ryubahiriza amahame ya halal. Ibi bisobanuro si ibyo kwerekana umuco gusa, ahubwo ni ishyirwa mu bikorwa rya filozofiya ya DFLZM yo “guha abakiriya agaciro gashyushye”. Dusubije amaso inyuma ku birori byabereye muri Burj Khalifa i Dubai mu 2023, uyu muhango ukomeye wongereye kunoza ingamba zo “kwita ku muco”. Binyuze mu guhuza “ubukorikori bw’Abashinwa n’imigenzo gakondo”, ishusho y’ikirango cy’ “umufatanyabikorwa wizewe kandi w’umushyushyarugamba” yashinze imizi mu matsinda y’abakiriya bo mu bihugu byinshi muri UAE.

 

Imodoka z'ingenzi zamamajwe muri iki gitaramo - Forthing V9, S7 REEV na FRIDAY REEV - zose zakorewe ivugurura ryihariye mu bidukikije bishyuha cyane kandi by’umucanga mu Burasirazuba bwo Hagati. Muri zo, S7 REEV ifite ikoranabuhanga rya Armor Battery 3.0, rishobora gukomeza gukora neza mu bihe by’ubushyuhe bwinshi. Nk’imodoka iciriritse n’inini ya MPV, V9 ntiyujuje gusa ibyo imiryango minini ikenera mu ngendo, ahubwo inakurikiza amahame agenga amasoko menshi y’inganda zitwara abagenzi. Iyi ngamba y’ibicuruzwa ishingiye ku busabe yatumye iki gikorwa kiba "icyihutisho" cyo kwinjira kw’imodoka nshya zikoresha ingufu mu isoko ry’Uburasirazuba bwo Hagati.

 

Icyizere cya DFLZM ku isoko ryo mu mahanga gituruka ku buhanga bwayo bw'imyaka 56 mu gukora imodoka no ku izina ryayo ryubatswe ku isoko ryo mu gihugu. Forthing V9 New Series, yatangijwe mu 2025, imaze kugera ku "buryo bwo kuringaniza ibintu by'akataraboneka" kandi yamenyekanye cyane ubwo yatangizwaga, aho yazamutseho 200% mu kwezi kose mu kwezi! S7 yageze ku bushyuhe bungana na 45.18% bitewe n'ikoranabuhanga ryayo rya Mahle Dual Engine Hybrid Technology ndetse yegukana igihembo cya Zahabu mu imurikagurisha rya 22 ry'Ubushinwa na ASEAN. Izi moderi z'icyamamare za Forthing si "ingenzi mu kugurisha" ku isoko ryo mu gihugu gusa ahubwo zinakora nk'"ikarita yo guhamagara ya tekiniki" ku isoko ryo mu mahanga, itanga inkunga y'ibicuruzwa bihuye n'imimerere mu turere nk'u Burasirazuba bwo Hagati.

 

Dusubije amaso inyuma mu 2025, iterambere rya DFLZM mu mahanga ryagutse rigera ku bihugu 120, rigera ku myaka itanu yikurikiranya y’iterambere ry’ibicuruzwa. Inyuma y’iyi ntambwe hari icyizere cy’abakiriya mpuzamahanga n’imbaraga zihuriweho n’abacuruza ibicuruzwa bo mu mahanga - kuva ku gushakisha amasoko mashya kugeza ku kongera imiterere y’amasosiyete agezweho, kuva ku kugaragara mu imurikagurisha ry’imodoka zo mu mahanga no gufungura amaduka mashya kugeza ku gushyira mu bikorwa ibikorwa by’abakiriya, buri ntambwe ni igihamya cyo guhanga udushya.

 

Uyu muhango ukomeye wabereye i Dubai ni incamake y'uru rugendo mpuzamahanga. Mu Misiri, itsinda rya mbere ry'imodoka zikora imyitozo ya DFLZM zahuriye mu ruganda rwa mbere rwa KD rwo mu mahanga muri Afurika ryatangijwe ku mugaragaro muri Mutarama 2026, kandi Forthing irimo kwihatira kubaka isoko rya Afurika y'Amajyaruguru. Mu Burayi, mu imurikagurisha ry'imodoka rya Munich ryo mu 2025, itsinda ry'imurikagurisha rya Forthing rigizwe na V9 New Series, S7, FRIDAY na U-TOUR ryatangiye kugaragara neza, maze S7 REEV irangiza gutanga amadosiye 100 icyarimwe, igera ku isoko ry'imodoka zikoresha amashanyarazi meza cyane mu Burayi. Muri ASEAN, inama iteganyijwe yo gutangiza ikirango cya Forthing muri Thailand no gutangiza FRIDAY itwara iburyo muri Bangkok Auto Show bizarushaho kunoza imiterere muri Aziya y'Amajyepfo y'Uburasirazuba. Izi ntambwe zose zigaragaza ishingiro ry’ingamba za “Drive with you 2030”: ishoramari rya miliyari 20 z’ama-RMB, kubaka ibigo 9 by’inganda zikora ibikoresho by’ikoranabuhanga mu mahanga, no kugera ku mubare w’imodoka 300.000 zigurishwa mu mahanga buri mwaka bitarenze umwaka wa 2030.

 

Forthing irimo gushyira ahagaragara ikirango gishya ku isoko mpuzamahanga, ifite aho iherereye hasobanutse, ingamba zihamye n'ibicuruzwa bihamye. Hamwe n'iterambere rya gahunda ya "Drive with you 2030", imiterere ya Forthing mu mahanga izagera ku ntambwe eshatu zikomeye: ku rwego rwa tekiniki, ibicuruzwa bizahuzwa n'imiterere y'aho biherereye koko; ku rwego rw'inganda, inganda zo mu gace ntizizagabanya gusa imikorere y'ibicuruzwa, ahubwo zizanatuma akazi mu gace no kuvugurura uruhererekane rw'ibicuruzwa; ku rwego rw'ibidukikije, hazongerwamo imiyoboro mishya 300 y'ibicuruzwa n'amaduka mashya 300 ya serivisi bitarenze 2030, binoze uburebure bwa serivisi kuva kuri kilometero 120 kugeza kuri kilometero 65 kandi hubakwe urusobe rw'ibinyabuzima ruhuza "ibicuruzwa, serivisi nyuma yo kugurisha n'imikorere y'ababikoresha".

 

Ishingiye ku bakiriya kandi iyobowe n'ikoranabuhanga, kuva ku mikoranire myiza muri Customer Homecoming Gala i Dubai, kugeza ku bikorwa byakozwe mu ruganda rwo mu Misiri, ndetse no ku imurikagurisha ry’imodoka rya Munich, DFLZM irimo gushyira mu bikorwa iterambere ry’ikirango cyayo mu mpinduka z’inganda z’imodoka ku isi hamwe n’imyumvire y’igihe kirekire. Ikomeje guteza imbere gahunda y’iterambere ry’amahanga ya “Drive with you 2030″, yiyemeje kuba “umufatanyabikorwa wizerwa ku isi mu ngendo”.