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Vuba aha, mu nama y’iterambere ry’imibanire rusange y’Abashinwa yabereye i Beijing mu 2025, urubanza rwa Dongfeng Liuzhou Motor Co., Ltd (DFLZM) rw’imibereho myiza y’abaturage "Escort the College Entrance Exam with a Caring IP: Making Love Audible" rwatoranyijwe neza nk'urubanza rwa "2025 Annual Excellence Public Relations Case". Iri shimwe rigaragaza inshingano z’ikirango cy’imodoka cy’igihugu, bitewe n’uburyo gishya cyacyo bwo guteza imbere imibereho myiza y’abaturage n’agaciro gakomeye mu mibereho myiza y’abaturage.
Mu gihe cy'ishyaka ry'ibizamini byo kwinjira muri kaminuza, DFLZM, ku bufatanye na Brand Alliance na gahunda ya Public Welfare Carpool, yahinduye ubushyuhe mu bikorwa. Mu gihe cy'ibizamini bya 2025, DFLZM yashyizeho uburyo bwayo buzwi cyane, harimo imodoka yo mu bwoko bwa Forthing luxury intelligent electric flagship V9 na sedan S7 y'igihugu, kugira ngo ikore itsinda ry'abaherekeza b'umwuga. Iyi gahunda yahaye abanyeshuri urugendo ruhumuriza kuva mu ngo zabo bajya aho ibizamini byaberaga.
Binyuze mu kurenga serivisi zisanzwe zo gutwara abantu mu bizamini zitanga gusa ubwikorezi, DFLZM na Public Welfare Carpool bashyizeho uruhererekane rw'imirimo ijyanye no "gushyigikira imodoka + amahugurwa y'umutekano + ubufasha bwihutirwa." Bakoresheje uburambe bw'imyaka 14 hamwe n'uburyo bwo gutwara abashoferi n'imodoka, Public Welfare Carpool yahuye neza n'ibyo abanyeshuri bakeneye mu ngendo, bagenzura ko buri modoka ikoreshwa neza. Abashoferi bose bahuguwe cyane mu by'umutekano kandi bamenyera inzira zikikije ibigo by'ibizamini. Muri icyo gihe, amatsinda y'ubutabazi bw'ubutabazi yari yiteguye guhangana n'ibibazo byose bitunguranye. "Ubu bukangurambaga bw'imibereho myiza y'abaturage, bwakorewe mu mijyi 30 mu gihugu hose kandi bugakorerwamo n'imodoka z'abakorerabushake zirenga 5.000, amaherezo bwafashije abantu ibihumbi n'ibihumbi bakoraga ibizamini, burinda urugendo rwabo rugana ku nzozi zabo. Amakuru yibanze ku bitangazamakuru bikomeye nka China Daily Online yarushijeho kongera ingaruka z'iyi gahunda ikora ku mutima. Ibikorwa bifatika bya DFLZM mu gusohoza inshingano z'imibereho myiza byakwirakwijwe cyane, bituma abantu benshi babona ubwitange n'ubushyuhe bw'ikirango cy'igihugu cy'imodoka.
Intsinzi ikomeye y'iyi gahunda ya "Love Ride for Exam" iri no mu bushakashatsi bushya bwa DFLZM bw'icyitegererezo cy'imibereho myiza ya rubanda "Social-Enterprise Collaboration". Ubu buryo butandukanye n'inzira gakondo y'abakora imodoka bashinzwe imibereho myiza ya rubanda bonyine. Mu gukorana n'imiryango iharanira imibereho myiza ya rubanda yo mu gace, bukemura neza ibyo abakora ibizamini bakeneye, bugakemura neza ibibazo biri mu ikoreshwa ry'ibizamini bisanzwe nko gutwara abantu mu buryo butandukanye ndetse n'amahame agenga serivisi adahuye.
Muri ubu buryo bwo kwita ku mibereho myiza ya rubanda, DFLZM yahindutse kuva ku kuba "umutanga imodoka" gusa ihinduka "umufatanyabikorwa wita ku mibereho myiza ya rubanda." Uruhare rwayo rwimbitse mu bikorwa byo mu rugo ntirwongereye gusa imikorere myiza n'icyizere by'imiryango iharanira imibereho myiza ya rubanda, ahubwo rwanatumye filozofiya ya DFLZM n'inshingano zayo mu mibereho myiza ya rubanda bihuzwa cyane.
Gutoranywa nk'urubanza rw'igihugu ngarukamwaka rw'imibanire myiza n'abaturage mu 2025 bigaragaza ko urwego rw'ubucuruzi rwahawe agaciro gakomeye kubera ibikorwa bya DFLZM byo guteza imbere imibereho myiza y'abaturage. DFLZM izakomeza gutera imbere, igaragaza ubushyuhe bw'ikirango binyuze mu bikorwa bitandukanye by'imibereho myiza y'abaturage n'uburyo bushya bwo gukora, ikomeza gushyigikira inshingano zayo nk'ikigo cy'igihugu gishinzwe imodoka.
Igihe cyo kohereza: Gashyantare-09-2026
