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Ku ya 23 Werurwe 2026, Dongfeng Liuzhou Motor Co., Ltd. (DFLZM) yagaragaye cyane mu imurikagurisha mpuzamahanga rya Bangkok ifite imodoka nshya ya SUV FRIDAY hamwe n'ubwoko bwayo bushya bw'ingufu Forthing V9. Insanganyamatsiko yayo ni"KURIKIRA UMURYANGO IMBERE", DFLZM yerekanye imiterere y'ibicuruzwa byagenewe isoko rya Tayilande muri iri serukiramuco rikomeye ry'imodoka muri ASEAN. Yanamuritse byuzuye uburyo bwayo bwa tekiniki burambuye bukubiyemo urubuga rwa modular, ikoranabuhanga rishya ry'ingufu n'ikoranabuhanga ry'ubwenge ku bakoresha bo muri Aziya y'Amajyepfo y'uburasirazuba, isobanura inzira iteye imbere y'abakora imodoka bo mu Bushinwa ku isi yose bafite imbaraga zikomeye.
Abasura Forthing booth babona ko FRIDAY na V9, hamwe n’ibicuruzwa bihagaze neza ariko byuzuzanya, bigaragaza ubumenyi bwimbitse bwa Forthing ku isoko rya Tayilande.
Ikigo FRIDAY cyubatswe ku buryo bushya bwo gukoresha imodoka, gihuye cyane n'ikoreshwa ryayo n'ibyo ikeneye by'ingenzi by'abakoresha imodoka bo muri Tayilande. Munsi y'umubiri wayo woroshye harimo igisubizo gifatika ku bikorwa remezo byo gusana imodoka: amashanyarazi yayo yo mu ntera ndende hamwe n'amashanyarazi arenga kilometero 200 atuma abayikoresha badahangayika cyane. Sisitemu y'ubufasha bwo gutwara imodoka ya ADAS yahinduwe kugira ngo ihuze n'ingeso zidasanzwe zo gutwara imodoka muri Tayilande, mu gihe ubushobozi bwo gufunga amazi no kugenda mu mazi butuma imodoka ibasha guhangana n'ibihe by'imvura byoroshye. Ibi si ibintu byinshi gusa, ahubwo ni uburyo bwo kumenya neza imiterere y'abakoresha imodoka.
Gusangira umwanya w'ingenzi, V9 isobanura urwego rushya rw'"ingendo z'umuryango"binyuze muri filozofiya y’ikirere ya MPV. Guhuza inzu nini n’imiterere y’amarangamutima bihindura ahantu ho kwimuka mo kwagura umubano w’umuryango, aho kuba uburyo bwo gutwara abantu gusa. Itangira ry’izi modoka ebyiri rigaragaza imbaraga za Forthing mu bice bya SUV na MPV, zihura n’ibyo abakoresha bo muri Tayilande bakeneye byose hamwe binyuze mu buryo butandukanye bw’ibicuruzwa.
Mu muhango wo gutangiza iyi gahunda, Bwana Xie Jiasheng, Umuyobozi Mukuru Wungirije wa Kompanyi Itumiza no Kohereza mu mahanga ya DFLZM, yatanze ikiganiro, agaragaza urugendo rw'ingenzi rw'iyi kompanyi ku isi.
"Yashinzwe mu 1954, DFLZM ni ikigo cy'ingenzi cya Dongfeng Motor Group mu majyepfo y'Ubushinwa, ifite amateka y'imyaka 72 y'iterambere n'ubuhanga bw'imyaka 57 mu gukora imodoka." Ishingiye kuri uyu murage ukomeye, DFLZM yatangijeGutembera mu Muyaga: Gahunda y'imashini ebyiriingamba zo mu mahanga mu 2025, hamwe n'ishingiro risobanutse kandi rihamye: kuva ku bicuruzwa byoherezwa mu mahanga kugera ku iterambere rusange, no kuva ku iterambere ry'igihe gito kugera ku buhinzi bw'isoko bw'igihe kirekire.
Amakuru aravuga byinshi. Mu 2025, ibyoherezwa byose bya DFLZM byarenze 53.000, bikaba byiyongereyeho hafi 30% umwaka ku mwaka. Ikora inganda 9 z’abahanga mu mahanga n’amaduka agera kuri 300 acuruza kandi agatanga serivisi, akorera mu bihugu birenga 120 n’uturere. Inyuma y’iyi mibare hari ishoramari rihoraho rya DFLZM n’imikorere y’abarwayi ku isoko mpuzamahanga.
Nk’ikigo kinini cy’imodoka cyo mu Bushinwa cya hafi cyane ya ASEAN, DFLZM yahoraga ifata isoko rya ASEAN nk’ishingiro ry’imiterere yacyo y’ingenzi. Mu rwego rw’imodoka z’ubucuruzi, ikirango cya Chenglong cyashinze imizi muri ASEAN mu gihe kirenga imyaka 30, kikaba kiri ku mwanya wa kabiri mu masosiyete y’imodoka zikomeye zo mu Bushinwa, aho cyagurishijwe imodoka 11.000 mu 2025. Mu rwego rw’imodoka zitwara abagenzi, ikirango cya Forthing cyinjiye mu masoko y’imodoka zitwara ibumoso mu byiciro bitandukanye mu 2022, none ubu kirimo kwinjira ku mugaragaro mu masoko y’imodoka zitwara iburyo. Kubera ko imodoka z’ubucuruzi n’izitwara abagenzi zigenda zitera imbere, DFLZM irimo guteza imbere cyane aka karere gakomeye gafite imbaraga zihamye.
Nk’ishingiro ry’amasoko ya ASEAN akoresha intoki, Tayilande ni intambwe ikomeye mu ngamba za DFLZM zo mu mahanga. Kuva aho ikirango cyatangiwe ku ya 9 Werurwe kugeza ku imurikagurisha ryimbitse muri iri murikagurisha ry’imodoka, DFLZM yoherereje isoko ikimenyetso gisobanutse neza mu minsi mike iri imbere: Tayilande ni ingenzi cyane, ntabwo ari igerageza; ni ubuhinzi bw’igihe kirekire, ntabwo ari igerageza ryihuse.
Forthing ntabwo yagaragaje gusa igishushanyo mbonera cyayo cy’ejo hazaza, ahubwo yanasubije ku byo imiryango yo muri Tayilande yari yiteze ku bw’amasezerano ane akomeye—aho ikoranabuhanga n’ubwitange bihurira kugira ngo bikorere abantu kandi bizere ko buri rugendo rugenda neza.
Ikoranabuhanga rishingira ku kwiyemeza. EMA Modular Platform ikubiyemo SUV, MPV na sedans, kandi ijyanye n'amashanyarazi meza, plug-in hybrid, extended-range n'izindi. Moderi zubatswe kuri uru rubuga zahawe icyemezo cy'inyenyeri 5 za ASEAN-NCAP, hamwe n'icyuma gikomeye kirenga 70% mu miterere y'umubiri gitanga ubufasha bw'ibanze ku mutekano. Moteri ya Mahle Hybrid igera ku bushyuhe bwa 45.18%, platform ya 800V ifite voltage nyinshi ishobora gushya kuva kuri 30% kugeza kuri 80% mu minota 14 gusa, kandi Armor Battery imaze gutsinda ibizamini birenga 500 bikomeye. Ibi si icyerekezo cy'ibitekerezo, ahubwo ni ubushobozi ngiro busanzwe burimo ibikoresho kuri FRIDAY na Forthing V9.
Imihigo ni yo ntego nyamukuru y'ikoranabuhanga. Forthing yiyemeje imiryango ya Tayilande ibintu bine bikomeye: guteza imbere imodoka z'imiryango zijyanye neza na Tayilande no gutangiza uburyo bwihariye bwo gutwara imodoka zikoresha iburyo, kubahiriza amahame y'ubuziranenge ku isi hamwe no kunoza imiterere y'umuhanda wa Tayilande n'ikirere, kubaka vuba umuyoboro wuzuye w'ubucuruzi na serivisi muri Tayilande, no kwifatanya na Tayilande mu kwakira ahazaza heza hatagira ibidukikije.
Ku bijyanye n'imiyoboro na serivisi, DFLZM izakorana n'abafatanyabikorwa bayo b'imodoka zitwara abagenzi n'iz'ubucuruzi kugira ngo bubake ahantu hashya hagurishirizwa ibicuruzwa n'ibicuruzwa bishya bitari munsi ya 100 muri Tayilande mu myaka itatu iri imbere. Ibi bizagabanya uburebure bwa serivisi mu gace ka Bangkok bukagera kuri kilometero 10 kandi bizamure igipimo cyo kwakira serivisi ku gihe cyose kikenewe kikagera kuri 100%.
Kuva kuri Platform ya EMA kugeza kuri Bateri y'Intwaro, kuva kuri 800V ifite ingufu nyinshi zo kwihutisha amashanyarazi kugeza kuri serivisi zo muri Tayilande, Forthing ifata ikoranabuhanga nk'ishingiro n'umurava wayo nk'ukwizera kwayo, bigatuma imiryango yo muri Tayilande ibona umutekano ugaragara, kubungabunga ibidukikije no koroherwa muri buri rugendo.
Gushyira ibintu mu mwanya wabyo mu buryo nyabwo birenga guhuza ibicuruzwa no guhanga udushya. Imiterere ya DFLZM muri Tayilande irarenga icyitegererezo gakondo cyo "kohereza ibicuruzwa mu mahanga no kugurisha" kugira ngo ikomeze kubaka ibidukikije mu buryo bwimbitse.
Mu gihe kiri imbere, DFLZM izubaka uruganda rw’inganda zikora ibintu muri Tayilande hamwe n’abafatanyabikorwa bo mu gace, bagakora ubufatanye bwimbitse mu mikorere y’aho bakorera no mu mikoranire y’ibicuruzwa. Ibi bivuze ko DFLZM itazana ibicuruzwa muri Tayilande gusa, ahubwo izazana n’ikoranabuhanga, inganda n’amahirwe yo kubona akazi mu gihugu. Ivuye ku "kohereza ibicuruzwa hanze" ijya ku "kubaka hamwe ibidukikije" kandi ikava ku "Kora mu Bushinwa" ijya ku "Kora muri Tayilande", DFLZM irimo gushakisha inzira iteye imbere y’inganda z’imodoka zo mu Bushinwa zigiye ku isi hose.
Hamwe n'imyaka 70 y'ubuhanga yasigiwe n'imyaka 30 y'iterambere ryimbitse mu mahanga, DFLZM yahoraga iyoborwa na "Gukomeza Imbere n'Imiryango", ivuga ko buri modoka ari umufatanyabikorwa w'imiryango mu rwego rwo kugera ku hazaza heza. Imurikagurisha rya mbere rya Bangkok Motor Show si intangiriro nshya ya DFLZM yo gushimangira isoko rya Tayilande, ahubwo ni n'intambwe y'ingenzi kuriGahunda yo gutwara umuyaga: Gahunda ya moteri ebyirikugera muri ASEAN.
Mu gihe kiri imbere, DFLZM izakomeza gufata udushya mu ikoranabuhanga nk'umuyoboro wayo, ubuhinzi bw'ahantu runaka nk'inkingi yayo y'ingenzi, no kubaka hamwe ibidukikije nk'inzira yayo, itangize izindi moderi zijyanye n'amasoko mpuzamahanga. Bizazana ubuhanga n'imbaraga nshya z'imodoka z'Abashinwa ku miryango myinshi ku isi, biziherekeza mu gihe kizaza cyiza kandi gishimishije, kandi byandike igice gishya ku bakora imodoka bo mu Bushinwa bagiye ku isi.
Igihe cyo kohereza: Werurwe-24-2026
